The Art of Sxo: Placing UX Design Methods Into Seo Best Practices Krger ZuzannaPaperback

Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It's a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to ensure websites are optimized by the metadata, metrics, and analytics that SEO provides. They also need to ensure that a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.