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Management rev ed

Nalezeno:    11 produktů

Strategic Advertising Management, 5th rev ed. - Percy, L.

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have create...

Emergency Medicine : Diagnosis and Management, 7th rev ed. - Brown, A. F. T.

Emergency Medicine: Diagnosis and Management incorporates the latest ideas and evidence base underpinning best practice emergency medicine care. This book covers a wide variety of emergencies, including general medical, critical care, infectious disease, foreign travel, acid-base and electrolytes to surgical, orthopaedic, paediatric, obstretrics and gynaecology, ophthalmic, ENT and psychiatric, as well as toxicology, practical procedures and administrative and legal issues. Presented in an easy...

Equine Reproductive Physiology, Breeding and Stud Management, 4th rev ed. - Davies Morel, M.

The fourth edition of this popular textbook provides a comprehensive account of how to successfully breed horses. Updated throughout, the new edition will cover techniques such as cloning, intra-cytoplasmic sperm injections (ICSI), in vitro fertilisation (IVF) and related reproductive technology that is currently being developed. This book also looks at reproductive anatomy, endocrine control and selection for breeding mares and stallions, and pregnancy, parturition and lactation in the mare.

Management Theory and Practice, 8th rev. Ed. - Cole, G., Kelly, P.

The 8th edition of Management: Theory and Practice follows the same much-admired style developed by Gerald Cole with short, succinct chapters covering all aspects of management theory and practice commonly taught on undergraduate courses. This new edition brings an increased focus on real world examples of management in practice with the introduction of vignettes. Skills sheets and a running case study are also new features, which will help students put what they have learned into practice.

Strategic Management for Tourism, Hospitality and Events, 2nd rev ed. - Evans, N.

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: * Extended coverage to Hospitality and Events to reflect the increasing need an...

Farm Animal Surgery, 2nd rev ed. - Fubini, S. , Ducharme, N.

Master the surgical techniques needed to treat large animals! A comprehensive resource, Farm Animal Surgery, 2nd Edition provides clear, step-by-step guidelines to performing common, field-tested surgical procedures. Coverage includes key information such as patient examination and preparation, diagnostic imaging, surgical procedures by body system, anesthesia concerns, fluid therapy, and postoperative management. Written by large animal specialists Susan Fubini and Norm Ducharme, along with a ...

Lecture Notes: Emergency Medicine 4th Rev.Ed. - Moulton, Ch.

Emergency Medicine Lecture Notes provides all the necessary information, within one short volume, for a sound introduction to this core specialty area. Presented in a user-friendly format, combining readability with flowcharts and high-quality illustrations, this fourth edition has been thoroughly revised to reflect recent advances in the field of emergency medicine. For this new edition, Emergency Medicine Lecture Notes features: • Illustrations and flow charts in a two colour presentation thr...

Thyroid Cytopathology : An Atlas and Text, 2nd rev. ed. - Kini, Sudha R.

Successfully diagnose the full spectrum of thyroid neoplasia with Thyroid Cytopathology: A Text and Atlas! In this trusted pathology reference, readers are provided with the most comprehensive, authoritative coverage on the evaluation of thyroid fine-needle biopsy specimens available in one source. The text discusses everything from basic cytopathology concepts, fine-needle aspiration biopsy techniques, and cytopreparation through the interpretation of the complete range of cytology findings, a...

Textbook of Veterinary Diagnostic Radiology, 6th rev ed. - Thrall, D. E.

User-friendly and comprehensive, this essential resource covers all aspects of canine, feline, and equine diagnostic radiology and interpretation. It features relevant coverage of the physics of radiology, CT, and MRI, as well as valuable information on patient positioning and management, radiographic technique and safety measures, normal and abnormal anatomy, radiographic viewing and interpretation, and alternative imaging modalities. This edition features more than 500 additional images, a ne...

Oxford Textbook of Critical Care, 2nd rev ed. - Angus, D. et al.

The thoroughly revised second edition of the Oxford Textbook of Critical Care is a comprehensive multi-disciplinary text covering all aspects of adult intensive care management. Uniquely the book takes a problem-orientated approach providing a reference source for clinical issues experienced every day in the intensive care unit. The text is organized into short topics allowing readers to rapidly access authoritative information on specific clinical problems. Each topic refers to basic physiolog...

Middleton's Allergy, 8th Rev Ed. - Adkinson, N.F., Bochner, B.S., Burks, A.Q., Busse, W.W.

Boasting a worldwide reputation as the leading text in allergy and immunology, Middleton's Allergy continues its steadfast tradition of providing comprehensive coverage of state-of-the-art basic science, as well as authoritative guidance on the clinical concepts of day-to-day diagnosis and management of allergic disorders. Offering timely information that's suited for clinicians and researchers alike, Middleton's is a user-friendly and versatile source for the knowledge you need to provide opti...



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