Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind... Celý popis
Koupit za 869 Kč- Nejoblíbenější
- Nejlevnější
- Nejdražší
![Just Enough Research: Second Edition (Hall Erika)(Paperback)](https://im9.cz/iR/importobchod-orig/52179_logo--mm130x40.png)
Just Enough Research: Second Edition (Hall Erika)(Paperback)
Doprava:
39 Kč
![Just Enough Research](https://im9.cz/iR/importobchod-orig/5166_logo--mm130x40.png)
Just Enough Research
Doprava:
63 Kč
Skladem
![Just Enough Research](https://im9.cz/iR/importobchod-orig/73435_logo--mm130x40.png)
Just Enough Research
Doprava:
54 Kč
Skladem
Popis
Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.
WHAT'S NEW IN THE SECOND EDITION?
While the mindset and methods of research haven't changed, our digital climate continues to evolve-from the siren song of
Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.
WHAT'S NEW IN THE SECOND EDITION?
While the mindset and methods of research haven't changed, our digital climate continues to evolve-from the siren song of
Parametry
Nakladatelství | A Book Apart |
Počet stran | 198 |
Výrobce | A Book Apart |
Vazba | Brožovaná |
Jazyk | anglické |
Váha | 377 gramů |
ISBN | 1952616468 |