The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of “tech companies” like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media... Celý popis
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Inspired: How to Create Tech Products Customers Love (Cagan Marty)(Pevná vazba)
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INSPIRED
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Inspired - How to Create Tech Products Customers Love, 2nd Edition
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Inspired - How to Create Tech Products Customers Love, 2nd Edition
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Inspired - Marty Cagan
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49 Kč
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The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of “tech companies” like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies fro
Parametry
Rok vydání | 2018 |
Autor | Marty Cagan |
Počet stran | 368 |
Výrobce | John Wiley & Sons Inc |
Vazba | Pevná |
Jazyk | anglické |
Váha | 658 gramů |
ISBN | 9781119387503 |